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Help to leverage our data!

Our promise is to help non-profit organizations bridge the gap between data, AI, and marketing challenges, offering bespoke solutions through automation, that enhance internal efficiency and external engagement, empowering you to make smarter, data-driven decisions and deliver measurable value to both internal (staff) and external( member, sponsor, speaker…) stakeholders.

Unlock the full potential of your association with our data analytics and marketing solutions.

Having a keen data & AI and marketing strategy is crucial for any non-profit organization that wants to succeed in today’s competitive landscape. 

With effective data & AI management and targeted marketing, organizations can improve member engagement, make better decisions, increase revenue, enhance operational efficiency, and gain a competitive advantage over their peers.

As someone who has worked globally with non-profit organizations as a revenue generation & strategy specialist for almost a decade, I understand the challenges you face in this area.

We help you unlock the benefits of a strong data & AI and marketing strategy and stay ahead of the curve in a rapidly evolving landscape.

Let’s us inspire you with pragmatic, hands-on use cases.

Lieven Marien

By embracing automation, you’re not just saving time and money.

You’re unlocking your team’s full potential, creating a more agile, innovative, and impactful organization ready to meet the challenges of tomorrow.

Ultimately, automation helps non-profit organizations professionalize, enabling them to provide a more seamless and efficient service to their stakeholders.

Sounds Familiar?

Associations face a variety of data challenges in today’s digital age.

Data privacy and security

Associations need to ensure that their members’ data is secure and protected from unauthorized access, hacking, or data breaches.

Data silo’s

Associations may have multiple systems and databases that don’t communicate with each other, leading to fragmented data and poor visibility across the organization.

Data quality
Inaccurate, incomplete, or outdated data can hinder an association’s ability to make informed decisions.
Data overload
Associations may collect a large amount of data but struggle to extract valuable insights from it.
Lack of expertise

Associations may not have the necessary resources or expertise to analyze and interpret their data effectively.

Integration with other systems

Associations may need to integrate their data with other systems, such as a customer relationship management (CRM) system, which can be challenging and time-consuming.

Data governance

Associations need to establish clear data governance policies and procedures to ensure data accuracy, consistency, and compliance with regulations.

Keeping up with technology

Associations may struggle to keep up with the latest technologies and tools for collecting, analyzing, and using data.

Leadership

Is your leadership providing buy-in, do they push your association to a data driven culture for which they allocate budget and time?

Overall, data analytics can help associations achieve their goals, drive growth, and better serve their members by leveraging the power of data-driven insights and decision-making.

Associations may face several marketing  challenges, such as:

Inaccurate targeting
Bad data can lead to inaccurate member or prospect targeting, resulting in ineffective marketing campaigns that waste resources and fail to generate results.
Poor personalization

Personalization is essential for successful marketing, but bad data can hinder an association’s ability to tailor its messaging and offers to individual members’ needs and interests.

Negative member experience

Bad data can result in members receiving irrelevant or duplicate communications, which can be frustrating and lead to a negative member experience.

Inefficient marketing processes

Bad data can create inefficiencies in marketing processes, such as manual data entry or validation, which can slow down marketing campaigns and reduce productivity.

Limited insights
Bad data can limit the association’s ability to gain valuable insights into member behavior, preferences, and trends, making it harder to optimize marketing efforts and drive member engagement.
Compliance risks

Bad data can lead to compliance risks, such as violating data privacy regulations or sending marketing messages to members who have opted-out or unsubscribed.

Wasted material resources

Associations may waste resources on marketing initiatives that are not effective due to bad data, such as printing and mailing materials to incorrect addresses or sending emails to inactive or incorrect email addresses.

Lack of internal expertise

Not having the right competencies internally.

Omnichannel presence

Is there consistency over all channels?

Overall, marketing technology based upon good data can help associations achieve their marketing goals, drive growth, and better serve their members by leveraging the power of data-driven insights and personalized marketing.

At SBI, we understand the unique data and marketing challenges that associations face. That’s why we combine our expertise in both areas and guide you to assess your data maturity and marketing technology level in combination with bespoke solutions that meet your specific needs to stay ahead of the curve in a rapidly evolving landscape. 

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Get in touch

Contact

Veldkant 33A 

B-2550 Kontich

+32 34 51 23 91
info@sbiconsulting.be

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  • Services
    • Transform
      • Data & Business Assessment
      • Data Management Business Case
      • Data Strategy
      • Data Governance
    • Design
      • Technology Architecture
      • Data Architecture
      • Data Modeling & Design
    • Build
      • Data Storage & Warehousing
      • Cloud Migration & Deployment
      • Data Integration
    • Trust
      • Data Quality
      • Master Data Management
    • Empower
      • Data & AI Ethics
      • Data Literacy & Culture
      • Training & Coaching
    • Insights
      • Business Intelligence & Data Analytics
      • Data Visualization
      • Data Science
      • Consuming Technology
    • Solutions
      • Marketing
      • MLOps
      • IOT
      • Analytics
      • SBIA cademy
  • Modes of collaboration
    • Expert Consultancy
    • Project Delivery
    • Advisory
    • Training & Coaching
      • SBI Academy
    • Operations & Maintenance
  • Associations
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  • About us
    • Jobs
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