Our promise is to help non-profit organizations bridge the gap between data, AI, and marketing challenges, offering bespoke solutions through automation, that enhance internal efficiency and external engagement, empowering you to make smarter, data-driven decisions and deliver measurable value to both internal (staff) and external( member, sponsor, speaker…) stakeholders.
Unlock the full potential of your association with our data analytics and marketing solutions.
Having a keen data & AI and marketing strategy is crucial for any non-profit organization that wants to succeed in today’s competitive landscape.
With effective data & AI management and targeted marketing, organizations can improve member engagement, make better decisions, increase revenue, enhance operational efficiency, and gain a competitive advantage over their peers.
As someone who has worked globally with non-profit organizations as a revenue generation & strategy specialist for almost a decade, I understand the challenges you face in this area.
We help you unlock the benefits of a strong data & AI and marketing strategy and stay ahead of the curve in a rapidly evolving landscape.
Let’s us inspire you with pragmatic, hands-on use cases.
Lieven Marien
By embracing automation, you’re not just saving time and money.
You’re unlocking your team’s full potential, creating a more agile, innovative, and impactful organization ready to meet the challenges of tomorrow.
Ultimately, automation helps non-profit organizations professionalize, enabling them to provide a more seamless and efficient service to their stakeholders.
Sounds Familiar?
Associations face a variety of data challenges in today’s digital age.
Associations need to ensure that their members’ data is secure and protected from unauthorized access, hacking, or data breaches.
Associations may have multiple systems and databases that don’t communicate with each other, leading to fragmented data and poor visibility across the organization.
Associations may not have the necessary resources or expertise to analyze and interpret their data effectively.
Associations may need to integrate their data with other systems, such as a customer relationship management (CRM) system, which can be challenging and time-consuming.
Associations need to establish clear data governance policies and procedures to ensure data accuracy, consistency, and compliance with regulations.
Associations may struggle to keep up with the latest technologies and tools for collecting, analyzing, and using data.
Is your leadership providing buy-in, do they push your association to a data driven culture for which they allocate budget and time?
Overall, data analytics can help associations achieve their goals, drive growth, and better serve their members by leveraging the power of data-driven insights and decision-making.
Associations may face several marketing challenges, such as:
Personalization is essential for successful marketing, but bad data can hinder an association’s ability to tailor its messaging and offers to individual members’ needs and interests.
Bad data can result in members receiving irrelevant or duplicate communications, which can be frustrating and lead to a negative member experience.
Bad data can create inefficiencies in marketing processes, such as manual data entry or validation, which can slow down marketing campaigns and reduce productivity.
Bad data can lead to compliance risks, such as violating data privacy regulations or sending marketing messages to members who have opted-out or unsubscribed.
Associations may waste resources on marketing initiatives that are not effective due to bad data, such as printing and mailing materials to incorrect addresses or sending emails to inactive or incorrect email addresses.
Not having the right competencies internally.
Is there consistency over all channels?
Overall, marketing technology based upon good data can help associations achieve their marketing goals, drive growth, and better serve their members by leveraging the power of data-driven insights and personalized marketing.
At SBI, we understand the unique data and marketing challenges that associations face. That’s why we combine our expertise in both areas and guide you to assess your data maturity and marketing technology level in combination with bespoke solutions that meet your specific needs to stay ahead of the curve in a rapidly evolving landscape.
