Unlock the full potential of your association with our data analytics and marketing technology solutions.
Having a good data and marketing technology strategy is crucial for any association that wants to succeed in today’s competitive landscape.
With effective data management and targeted marketing, associations can improve member engagement, make better decisions, increase revenue, enhance operational efficiency, enhance customer experience and gain a competitive advantage over their peers.
As someone who has worked internally with associations as a revenue generation and strategy specialist for almost a decade, I understand the challenges you face in this area. These insights have proven to be key to help associations overcome their data and marketing technology challenges.
Our goal is to help associations succeed by providing you with the tools and expertise you need to make the most of your data and marketing technologies. Treat your data as an asset. We help you unlock the benefits of a strong data and marketing strategy and stay ahead of the curve in a rapidly evolving landscape.
If you’re interested in learning more about how we can help your association, we’d be happy to have a conversation with you.
Bad data can have a significant impact on an association’s marketing efforts. Inaccurate information can lead to wasted resources and poor member experiences, while data silos can prevent a complete understanding of member behavior and preferences. This can ultimately result in decreased member engagement and retention.
Associations face a variety of data challenges in today’s digital age.
Associations need to ensure that their members’ data is secure and protected from unauthorized access, hacking, or data breaches.
Associations may have multiple systems and databases that don’t communicate with each other, leading to fragmented data and poor visibility across the organization.
Associations may not have the necessary resources or expertise to analyze and interpret their data effectively.
Associations may need to integrate their data with other systems, such as a customer relationship management (CRM) system, which can be challenging and time-consuming.
Associations need to establish clear data governance policies and procedures to ensure data accuracy, consistency, and compliance with regulations.
Associations may struggle to keep up with the latest technologies and tools for collecting, analyzing, and using data.
Is your leadership providing buy-in, do they push your association to a data driven culture for which they allocate budget and time?
Overall, data analytics can help associations achieve their goals, drive growth, and better serve their members by leveraging the power of data-driven insights and decision-making.
Associations may face several marketing technology challenges due to bad data or lack of adequate tools, such as:
Personalization is essential for successful marketing, but bad data can hinder an association’s ability to tailor its messaging and offers to individual members’ needs and interests.
Bad data can result in members receiving irrelevant or duplicate communications, which can be frustrating and lead to a negative member experience.
Bad data can create inefficiencies in marketing processes, such as manual data entry or validation, which can slow down marketing campaigns and reduce productivity.
Bad data can lead to compliance risks, such as violating data privacy regulations or sending marketing messages to members who have opted-out or unsubscribed.
Associations may waste resources on marketing initiatives that are not effective due to bad data, such as printing and mailing materials to incorrect addresses or sending emails to inactive or incorrect email addresses.
Not having the right competencies internally.
Is there consistency over all channels?
Overall, marketing technology based upon good data can help associations achieve their marketing goals, drive growth, and better serve their members by leveraging the power of data-driven insights and personalized marketing.
At SBI, we understand the unique data and marketing challenges that associations face. That’s why we combine our expertise in both areas and guide you to assess your data maturity and marketing technology level in combination with bespoke solutions that meet your specific needs to stay ahead of the curve in a rapidly evolving landscape.